![]() While Howe discusses the artistic successes of the company, he also is aware of how the comics became seen as the starting point for the spin-off into another medium. The question of the rights of creators under the traditional work-for-hire arrangement begins to emerge, with the success of the comic books and there merchandising. ![]() But outside of the fictional universe, the long term difficulties begin as the company starts being owned a succession of different masters, not all of whom are that interested in comics. While DC Comics still remained the industry leader, Marvel was a financial and success, being seen as the more culturally relevant. Howe makes the point of how the Marvel characters such as Spider-Man and X-Men and the universe they inhabited were different to anything else from that time in the 1960s. Its with the release of the Fantastic Four 1, that the Marvel story really starts. After the Second World War, the super-heroes die down and with the horror comics scandals of the 1950s the industry moves into a quiet period. ![]() ![]() The book briskly covers the origin of the company in the late 1930s when it was called Timely and the success of the first big character Captain America. In this book, Howe chooses to focus on the one that became the dominant force in the industry, Marvel Comics. Rating: 4 There has always been an interest in the history of the American comic book industry, which will continue to grow with the success of films based on them. ![]()
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